> For the complete documentation index, see [llms.txt](https://whitepaper.readon.me/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://whitepaper.readon.me/read-fi-token-economy/advertiser.md).

# Advertiser

In the traditional digital content ecosystem, the Advertiser has always played the role of a sponsor behind various media empires. ReadON is the first project to discuss and implement the Advertising role in a decentralized content scenario.

### Advertising process

In ReadON, the Advertiser consumes $READ to place ads. The Advertiser can choose the advertising space for placement, which is constrained to the content type. The more exposure an ad has, the more tokens it will consume. When multiple Advertisers have a need for the same space, a resource conflict will arise and the higher bidder will get the space. The Advertiser's $READ are consumed in real time, and when they are consumed, the ads will be offline.

### Public service announcements 

When the advertising demand of the Advertiser is insufficient, ReadON will reserve space for public welfare projects and projects recommended by the community.


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