# Advertiser In the traditional digital content ecosystem, the Advertiser has always played the role of a sponsor behind various media empires. ReadON is the first project to discuss and implement the Advertising role in a decentralized content scenario. ### Advertising process In ReadON, the Advertiser consumes $READ to place ads. The Advertiser can choose the advertising space for placement, which is constrained to the content type. The more exposure an ad has, the more tokens it will consume. When multiple Advertisers have a need for the same space, a resource conflict will arise and the higher bidder will get the space. The Advertiser's $READ are consumed in real time, and when they are consumed, the ads will be offline. ### Public service announcements When the advertising demand of the Advertiser is insufficient, ReadON will reserve space for public welfare projects and projects recommended by the community. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://whitepaper.readon.me/read-fi-token-economy/advertiser.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.